Sam Coronado’s intention for the Serie Project was to create a solid platform that allowed for both established and emerging Latino artists to reach a bigger audience, and in turn, empower their words and creativity to spread to a greater world. With much dedication, Coronado served the Serie Project as Executive Director up until his passing in November 2013. His wife and longtime supporter of the Serie Project, Jill Ramirez, has since then stepped into Coronado’s shoes with a plan to keep his legacy alive.
At the Serie Project, we intend to keep true to Coronado’s vision. Advocating awareness of cultural diversity in our community by advancing the fine art of serigraphy will continue to be our priority. A large element of our mission is to market the prints created by our resident artists in order to advance their careers as well as the vision of the Serie Project. In 2014, we will promote and exhibit prints from our collection by collaborating with galleries, museums and collectors to exhibit these works in both local and national settings. Furthermore, this year the Serie Project will produce a special edition series that will feature a selection of 6 prominent artists; Alma Lopez, Beili Liu, Celina Hinojosa, Gaspar Enriquez, Tony Ortega, and Vincent Valdez.
It is the continued support of our patrons, artists, and contributors that make the Serie Project possible and will propel us forward with Sam’s vision.