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Oscar Magallanes

Oscar Magallanes was born in Duarte, CA and was raised a few miles away in the Azusa Barrio. Growing up in this area, Magallanes became heavily influenced by the cultural and social elements of his upbringing. Despite his limited interaction with art, save for a few public art pieces around the neighborhood, Magallanes always knew he wanted to be an artist.

The first art I saw were murals of Zapata and Mexica glyphs from the Chicano movement. These were juxtaposed next to homeboy role calls and Old English writing. I didn’t see a gallery or museum until I was 15 – Magallanes

Magallanes’ hometown neighborhood was saturated with violence, gangs, drugs, prejudice, etc…, which led to his growing up as a troubled youth and his being expelled from high school at the age of 15. After his expulsion, the young Magallanes came to the realization that the choices he was making were affecting his life negatively. He understood that he needed to take responsibility for his owns actions if he ever wanted something greater for himself, and that the environment he grew up in was not to blame. With the help of a dear friend, he was accepted into the Ryman Arts program where 15 students (200 in most recent years) are given the opportunity to take university-level art programs at no cost to them. It was here that he was encouraged and inspired to pursue a career in art. Later in life he would serve 3 years as the Chair of the Ryman Arts Alumni Association and Alumni Representative on the Board of Directors. Since then, Magallanes has dedicated much of his time to help various creative organizations. He served for 4 years as a board member for Self Help Graphics & Art, an internationally recognized center for Chicana/o and Latina/o arts that develops and nurtures artists and printmaking. Magallanes is also a member of the Inner-City Arts Young Professionals advisory board. Inner-City Arts is considered one of the finest arts education programs in the nation, providing elementary, middle, and high school students (many living in Los Angeles’ poorest neighborhoods) with tools and skills that help them achieve academically. These programs are just a portion of the amount of the organizations and projects that Magallanes has been involved in.

10. Flores Para Juares, Serie XX

Flores para Juarez

Flores Para Juarez

Flores Para Juarez pays homage to the women in Juarez, Mexico. The female figure in the image is a friend of Magallanes who had witnessed a lot of abuse growing up in Juarez, and emerged from her experience a very strong woman. Magallanes believes that happiness is not about denying one’s own struggles in one’s pursuit of it; happiness is about embracing that struggle, finding beauty in it, and emerging from that struggle as a strong individual. In his eyes, this friend of his proved resilient in the face of her struggles, and he wanted to display the result of her experience, a very strong female figure. The halo behind the woman reads, “Have you grown weary of your servants? Are you angry with your servants, o giver of life?” The quote is a poem taken from The Broken Spears: The Aztec Account of the Conquest of Mexico. When the city of Tenochtitlan was destroyed, the Aztecs begged that question of their gods; what have we done to deserve this, are you angry with us? In Juarez, many women work at the maquiladoras, or factories, on the border. These multinational companies run the world and possess the power to change laws and constitutions. In a way, they act like corporate gods themselves, and the women are serving them. In their environment, the women are brutalized, intimidated, and sometimes even murdered. Magallanes imagines that these women must be asking questions similar to those of the Aztecs, of the corporate entities that control them, ‘why are we meeting the ends that we are meeting, why do you treat us this way?’ Magallanes made Flores Para Juarez to pay tribute to the hardships that these women endure.


The Process

Magallanes primarily uses reclaimed wood in his pieces, he likes the warmth and distressed look that the surface provides, and only works on canvas out of necessity. His strong background in graphic design prompts his paintings, prints, and sculptures to appear graphic in nature, and his work is heavily influenced by the cultural and social elements of his upbringing:130605_SDG164853

By introducing paintings with pre-Columbian imagery that often mirror Western iconography the viewer is visually confronted with facing the dominance of western culture over indigenous cultures allowing for conversation of the subtle injustices and micro-aggressions which are prevalent on a daily basis – taken from oscarmagallanes.com

Magallanes uses struggle as his drive. Recently, he found himself very happy with the success of his work and comfortable in his life, and this unnerved him. Happiness breeds complacency, and Magallanes did not want to feel that he was at an end. He wants to always be striving for something greater by questioning life to find out what he doesn’t know. For this reason, he applied and was accepted to the University of California arts program which he sees as the next challenge to overcome. Since childhood, Magallanes has been influenced by the inevitability of death. When he was young, the thought of one day passing away and leaving this world forever crossed his mind. He grew up in a world immersed in violence, where one never knew how long he/she would be on this earth, and Magallanes used this as a drive forward. He declares that he will strive to create as much as he can before he passes. This philosophy is not a sad one, it is just a fact of life, and he plans to live life to its fullest.

Written by: Natalie Villarreal
April 9th, 2014

For more information on Oscar Magallanes, visit oscarmagallanes.com or watch him speak of his life and work through Serie Project Artist in Residence interview:


This project is funded and supported in part by a grant from the Texas Commission on the Arts and in part by the City of Austin Economic Development Department/Cultural Arts Division believing an investment in the Arts is an investment in Austin’s future.


We have all been there. Christmas is a mere week away and we have still not gotten that mother/sibling/best friend/boss/partner a gift. I get it, some people are just hard to shop for, whether they be hard-to-please or the kind of person who has everything. When it comes down to these last-minute decisions, I have always found an original work of art to be the perfect solution. The great and unique characteristic of artwork is that it is timeless. Below we have assembled a collection of prints that would suit even the most hard to please mother/sibling/best friend/boss/partner. Simply click on the name of the artist to be redirected to the page of the print shown!

1. George Yepes, 2013

2. Rigoberto Gonazales, 2013

3. Alma Lopez, 2008

4. Candace Briseno, 2008

5. Carlos Donjuan, 2012

6. Farley Bookout, 2013

7. Patricia Tinajero, 2013

8. Stephanie Mercado, 2013

9. Jaime Arredondo, 2002

10. Oscar Magallanes, 2013

11. Adriana Corral, 2012

12. Robbie Ortiz, 2011

13. Lacey Richter, 2011

14. Roland Briseno, 2008

Written by: Natalie Villarreal
December 18th, 2013

This project is funded and supported in part by a grant from the Texas Commission on the Arts and in part by the City of Austin Economic Development Department/Cultural Arts Division believing an investment in the Arts is an investment in Austin’s future.



Serie XX copy


From October 19th to November 30th, we showcased our final Artist in Residency Program for the Serie Project, titled Serie XX. The exhibit was co-curated by our own Kelly Grajeda and Paloma Mayorga to occupy a new unconventional gallery space within Medical Arts Square near the University of Texas campus in Austin, Texas. Also on display was a selection of works by Sam Z. Coronado, artist and founder of the Serie Project. The exhibit featured a compilation of his works focused on a particular theme, titled “Mujeres”.



Serie XX People

The space held an intimacy that only an unfinished office could provide. Beams of wood stood as dividers where a maze of walls would normally be. This skeleton setup allowed for the small space to breathe and the viewer to see through each room and into the next. Small panels, painted in a dark gray and nailed to the beams, served as walls to hold the prints of our final Serie resident artists, along with the work of Sam Coronado. Marigolds lined the perimeter of the halls to serve as homage to the day of the dead, and a space was reserved for the serigraphs of the participants in Coronado Studio’s Día de los Muertos Screen Printing Workshop.



Yepes Viewer

Following the private viewing at 5pm, the crowd really began to pour in. By 7:30 pm, the house was packed. DJ Chorizofunk provided colorful and upbeat tunes to complement the variety of works inside. All night the house was filled with people admiring the new works and reminiscing on past prints and events that they have been involved with, and all who attended the show felt at home and with family. Over the years, our project has involved a web of dozens of people in a variety of ways, all from different backgrounds. Whether they were the artists themselves, longtime supporters, or family and friends, we were very excited to see so many familiar and new faces at the opening.



This event served as the perfect close to our long residency venture. Our mission at Serie Project is to bring diversity to the fine art of serigraphy by promoting and exhibiting prints created by established and emerging artists. Our master printers have trained and worked with over 250 artists over the years, and the Serie XX exhibit served as a good example of the diversity that exists within the art world today.

Serie XX Panorama


logan and sam copyIn addition to the Serie XX exhibit, an assortment of works by Serie Project’s founder, Sam Coronado, titled “Mujeres,” were on display in their own space. The small exhibit showcased a singular approach to the collection of his works, and featured the Mujeres of his prints and paintings. After working with Coronado and his prints, co-curator Mayorga remarked on an interesting power that women hold across his work, and worked to bring this power into a more refined light.


The following are a few words from Sam Z. Coronado on his exhibit, “Mujeres”.

 Women have always been an important influence in my life. These women have shown strength courage and compassion. These are also traits that a mother must posses in order to nurture children.

The women in this exhibit pose these traits and more. They represent love and altruism. They are women that I have known, read about or have met. Some are images that become part of my past and present and are aligned with what I feel demonstrate those special traits.

The guerrillera and the housewife that exist simultaneously in a world that knows little distinction of their role from one day to the next. The activist that wears urban camouflage and carries a picket sign marching for justice and equality in a society where greed is a powerful foe with no remorse. The young soldier whose purpose is to serve and protect others in combat. Unsung and persistent, they are our past and our future

                                                                                                                                          – Sam Z. Coronado

Mujeres Panorama


We want to thank everyone who worked together to make this event possible. Namely our sponsors, Dr. Robert E. Cantu and the Center for Mexican American Studies; the master printers at Coronado Studio, Jonathan Rebolloso and Logan Hill, who worked with the Serie XX residents to create high quality prints; as well as all those who have supported the Serie Project over the years to make it into the success it is today.

Written by: Natalie Villarreal
December 10th, 2013

This project is funded and supported in part by a grant from the Texas Commission on the Arts and in part by the City of Austin Economic Development Department/Cultural Arts Division believing an investment in the Arts is an investment in Austin’s future.



Sam Coronado checking out Serie XIX artist, Rigoberto Gonzalez's print. 2012

Sam Coronado checking out Serie XX resident, Rigoberto Gonzalez’s print. 2013

AUSTIN, TEXAS - It is with deep regret that the Serie Project announces the passing of its founder, the Chicano painter and printmaker, cultural activist and arts educator Sam Z. Coronado.

Born in Ennis, Texas on July 12, 1946 to parents Sam Zaragosa and Margarita Coronado, Sam Z. Coronado voluntarily enlisted and served in the Army between 1964 and 1967. He graduated from the University of Texas at Austin, where he co-founded the Chicano Art Students Association, with a Bachelor of Fine Arts in 1975.

Following a successful career in commercial illustration, Coronado turned to cultural activism. He founded Houston’s Arcoiris, a state-wide network of Latina/o artists, in 1980. Together with visual artists Sylvia Orozco and Pio Pulido, Coronado co-founded Austin’s Mexic-Arte Museum in 1984. During this time, he also owned a private gallery named Cibola Studio on 5th Street in Austin.

with carlos

Sam Coronado advising Serie XIX resident, Carlos Don Juan. 2012


His career in teaching spans decades. Early examples include his work with the Association for the Advancement of Mexican Americans in Houston. In 1986, he began teaching at Austin Community College through their Continuing Education Department. The Visual Communications Department at ACC became his department in 1991. He would later be promoted to Associate Professor (2001) and Full Professor (2004) in the Graphic Arts Department at this institution.


Opening reception, "Grafika a la Tex-Mex II", T-Gallery, Bratislava, Slovakia. 2013.

Opening reception, “Grafika a la Tex-Mex II”, T-Gallery, Bratislava, Slovakia. 2013



After two printmaking residencies at Self-Help Graphics in East Los Angeles, Coronado founded Austin’s collaborative workshop Coronado Studio (1991), nationally renown for its fine art serigraphy. In 1993, Coronado founded the Serie Project, where he committed himself to promote the art of serigraphy, as well its continued influence throughout the Latino Arts.




Sam Coronado and Coronado Studio's Master Printer, Jonathan Rebolloso. with Sam's "Quince" print. 2013.

Sam Coronado and Coronado Studio’s Master Printer, Jonathan Rebolloso. with Sam’s Serie XV print “Quince.” 2013

Coronado’s personal oeuvre in painting and printmaking has been the subject of many exhibitions and publications across the United States, Mexico, Europe and Africa. In 2012, the Austin Visual Arts Association presented him with the Lifetime Achievement Award.

He is survived by his wife Jill Ramirez; daughter Sonia Christina Sorenson; son-in-law Gary Sorenson; sister Yolanda Johnnie; brother-in-law Robert Johnnie; brother Ricky Coronado; sister-in-law Connie Coronado; half-brothers Johnny Garcia and Santos Garcia; nieces Samantha Addington, Ana Sorola and Cassie Coronado; nephews Noel Marquez and Nehemiah Coronado; and grandchildren Victoria and Noah Sorenson, who he adored.  Our hearts and deepest sympathy go out to them for their loss.



Sam Coronado at the Serie Project Exhibit Opening Reception at MECA, Houston, TX. 2013



In addition to his professional accomplishments, Coronado was a cherished friend and mentor to many. He inspired all who knew him with warm-hearted camaraderie and encouraged their creativity. The friendships and relationships that he made will forever be remembered, and his legacy in the Latino Arts is sure to stand the test of time. As Coronado himself would say, “That’s cold-blooded.”

Memorial services are being planned and will be announced shortly.

In lieu of flowers, his family would like to invite you to make a donation to the Serie Project in his honor in order to continue his legacy.

 Written by: Paloma Mayorga & Tatiana Reynosa
November 13th, 2013

For more information, please call 512-385-3591 or email us at serie@serieproject.org.

We appreciate your support and  invite you share your stories of Sam in the comment section below.

This project is funded and supported in part by a grant from the Texas Commission on the Arts and in part by the City of Austin Economic Development Department/Cultural Arts Division believing an investment in the Arts is an investment in Austin’s future.


We the Directors, staff, and interns of The Serie Project express our sincere and oscarwithhatdeepest condolences to the family and friends of Oscar Galvan, an incredible artist and friend who participated in our Artist in Residence program.

Galvan was born in Brownsville, Texas and moved to Austin in 1974. He graduated from Texas State University with a degree in Art Education. For seventeen years he was the director of a residential treatment center, where his mission was to prepare teens to become independent individuals by teaching self-sufficiency and employment skills.

After turning forty, Galvan resigned his position and re-entered the studio. Like many artists, Galvan drew from his personal experiences to inspire him in his work. He felt the deep need to express the feelings and experiences that his patients had evoked in him.

Oscar-GalvanGalvan’s work transports the viewer to imaginative spaces and invites him/her to get lost in space along with him. 

“I have always been a student of world history and philosophy as
they consider the ideal of man as ‘warrior’.” – Oscar Galvan

Galvan’s art was influenced by writings about the Native American way of life, the Japanese code of Bushido, and the fables of Carlos Castaneda. Stylistically his work is close to Contemporary Realism, but it was the surreal landscapes of Salvador Dali that inspired his settings to evoke a timeless reality. He believed that a successful painting should “invite the viewer to participate visually and intellectually, or

metaphorically walk into that place and time.”

Images brought by Oscar Galvan

This project is funded and supported in part by a grant from the Texas Commission on the Arts and in part by the City of Austin Economic Development Department/Cultural Arts Division believing an investment in the Arts is an investment in Austin’s future.


Michael Marshall, who grew up in St. Louis, Missouri, is professor of art and chair of the art department at University of Hawaii Hilo. He has taught at UH Hilo since 1984 and has been actively engaged with a number of community organizations including the Volcano Art Center, East Hawai‘i Cultural Center, the Wailoa Center, the Ha‘aheo Soccer Club, Big Island Futbol Club, Hilo AYSO, and Our Downtown Hilo. He received his bachelor of fine arts in painting from the University of Illinois, Champaign-Urbana, and master of fine arts in painting from Yale.

Marshall also is a nationally recognized artist. He was recently notified by the International Print Center New York that a recent work of his was selected by Shahzia Sikander (MacArthur Fellow, 2006) for New Prints 2012/Summer, the International Print Center New York’s 42nd New Prints show.

In the spring of 2012, Marshall had a solo exhibition at the Skoto Gallery in New York. The Skoto Gallery was established in 1992 as a space where some of the best works by African artists can be exhibited within the context of a diverse audience.

From the gallery’s press release about Marshall’s exhibit:

Michael Marshall’s recent monoprints are characterized by a carefully structured and organized rhythm of dynamic lines and organic forms, mastery of the nuances of color and composition, deep sensitivity to texture combined with a display of emotional intensity. A highly inventive and renowned artist who uses complex procedures with oil-based media and overlapping stencils in his paintings, he has consistently explored the expressive possibilities of abstraction in his encounter with history and global transformation over the past three decades. His work is dense with visual overload that reflects an awareness of a vast array of both formal and inherited traditions, and employs a rich vocabulary of signs and markers that speak boldly and clearly to a universal audience.

TCACADThis project is funded and supported in part by a grant from the Texas Commission on the Arts and in part by the City of Austin Economic Development Department/Cultural Arts Division believing an investment in the Arts is an investment in Austin’s future. Visit Austin at  NowPlayingAustin.com.

Serie Project XX
Young Latino Artists 18: Con/Juntos

June 7 – September 8, 2013

Opening Reception: June 7, 6:00 – 9:00 pm
Catering generously provided by Serranos
$10/Free for Members
Special performance by Daniel Adame: 8:00 – 8:10 pm

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Stephanie Mercado

Stephanie Mercado

My work merges fashion, painting, printmaking and historical European imagery with contemporary issues concerning identity construction, displays of wealth, imperialism and the pursuit of the American Dream. Through couture dress sculptures, and fine art production I investigate how material objects become symbols of one’s success and define one’s identity. Houses become icons, and the use of pattern is symbolic for the need to adorn, embellish and personalize one’s possessions. Elements of cartography personify land and real-estate, and one’s curiosity to categorize, explore and conquer the unknown.

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marilu-flores-grubenWe the board of directors, staff, and interns of The Serie Project sincerely express our condolences to the family and friends of Marilu Flores Gruben, a greatly talented artist and friend of our organization who participated in our Artist in Residence program.

Like many artists who grew up on the Mexico-Texas border, inspiration often manifests itself in the form of vibrant appreciation for two countries. Marilu Flores Gruben is no exception. Though her formal art education has supplied her with an impressive resume, Gruben’s solo and group exhibitions provide her domestic and international experience throughout Texas and in California, Mexico, and Argentina. Much of Gruben’s work is a reflection of mystic and religious artifacts that she often finds in Mexican homes.

On several occasions, Gruben crossed the Rio Grande River to Nuevo Laredo, Mexico and literally painted within homes to capture the raw essence of life across the river – a river that Gruben says does not separate, but rather, brings people together. An advocate of using various materials in her work, Gruben has most recently found fabrics to be her preferred medium. Gruben enjoys making installations mostly because of the varying ways viewers can perceive Gruben’s preferred subjects: women. → Read more

Press: o.n. at Kingwood Art Gallery

Lone Star College in Kingwood, Texas – through June 17, 2013

Opening receptions on May 31, 6:00 – 8:00 pm and June 5, 12:30 – 2:30 pm

This Houston printmaking exhibition features prints, paintings, books and assemblage by print artists Dean Dass, University of Virginia, Lari Gibbons, University of North Texas and Sandra C. Fernandez, University of Texas, Austin. Sandra Fernandez participated in The Serie Project’s 12th and 15th annual Artist in Residence Programs, and she will be printing again this year as part of the 2013 program (Serie XX).

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