Sam Coronado checking out Serie XIX artist, Rigoberto Gonzalez's print. 2012

Sam Coronado checking out Serie XX resident, Rigoberto Gonzalez’s print. 2013

AUSTIN, TEXAS – It is with deep regret that the Serie Project announces the passing of its founder, the Chicano painter and printmaker, cultural activist and arts educator Sam Z. Coronado.

Born in Ennis, Texas on July 12, 1946 to parents Sam Zaragosa and Margarita Coronado, Sam Z. Coronado voluntarily enlisted and served in the Army between 1964 and 1967. He graduated from the University of Texas at Austin, where he co-founded the Chicano Art Students Association, with a Bachelor of Fine Arts in 1975.

Following a successful career in commercial illustration, Coronado turned to cultural activism. He founded Houston’s Arcoiris, a state-wide network of Latina/o artists, in 1980. Together with visual artists Sylvia Orozco and Pio Pulido, Coronado co-founded Austin’s Mexic-Arte Museum in 1984. During this time, he also owned a private gallery named Cibola Studio on 5th Street in Austin.

with carlos

Sam Coronado advising Serie XIX resident, Carlos Don Juan. 2012


His career in teaching spans decades. Early examples include his work with the Association for the Advancement of Mexican Americans in Houston. In 1986, he began teaching at Austin Community College through their Continuing Education Department. The Visual Communications Department at ACC became his department in 1991. He would later be promoted to Associate Professor (2001) and Full Professor (2004) in the Graphic Arts Department at this institution.


Opening reception, "Grafika a la Tex-Mex II", T-Gallery, Bratislava, Slovakia. 2013.

Opening reception, “Grafika a la Tex-Mex II”, T-Gallery, Bratislava, Slovakia. 2013



After two printmaking residencies at Self-Help Graphics in East Los Angeles, Coronado founded Austin’s collaborative workshop Coronado Studio (1991), nationally renown for its fine art serigraphy. In 1993, Coronado founded the Serie Project, where he committed himself to promote the art of serigraphy, as well its continued influence throughout the Latino Arts.




Sam Coronado and Coronado Studio's Master Printer, Jonathan Rebolloso. with Sam's "Quince" print. 2013.

Sam Coronado and Coronado Studio’s Master Printer, Jonathan Rebolloso. with Sam’s Serie XV print “Quince.” 2013

Coronado’s personal oeuvre in painting and printmaking has been the subject of many exhibitions and publications across the United States, Mexico, Europe and Africa. In 2012, the Austin Visual Arts Association presented him with the Lifetime Achievement Award.

He is survived by his wife Jill Ramirez; daughter Sonia Christina Sorenson; son-in-law Gary Sorenson; sister Yolanda Johnnie; brother-in-law Robert Johnnie; brother Ricky Coronado; sister-in-law Connie Coronado; half-brothers Johnny Garcia and Santos Garcia; nieces Samantha Addington, Ana Sorola and Cassie Coronado; nephews Noel Marquez and Nehemiah Coronado; and grandchildren Victoria and Noah Sorenson, who he adored.  Our hearts and deepest sympathy go out to them for their loss.



Sam Coronado at the Serie Project Exhibit Opening Reception at MECA, Houston, TX. 2013



In addition to his professional accomplishments, Coronado was a cherished friend and mentor to many. He inspired all who knew him with warm-hearted camaraderie and encouraged their creativity. The friendships and relationships that he made will forever be remembered, and his legacy in the Latino Arts is sure to stand the test of time. As Coronado himself would say, “That’s cold-blooded.”

Memorial services are being planned and will be announced shortly.

In lieu of flowers, his family would like to invite you to make a donation to the Serie Project in his honor in order to continue his legacy.

 Written by: Paloma Mayorga & Tatiana Reynosa
November 13th, 2013

For more information, please call 512-385-3591 or email us at

We appreciate your support and  invite you share your stories of Sam in the comment section below.

This project is funded and supported in part by a grant from the Texas Commission on the Arts and in part by the City of Austin Economic Development Department/Cultural Arts Division believing an investment in the Arts is an investment in Austin’s future.


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